Owner Adele Aguirre has always been a lover and longtime art collector. Upon arriving in Mérida, he fell in love with the culture, the language, and the people. She confesses that her house in New York City looked like an art gallery so when she found this building she was captivated and decided to open her own after 20 years of running a software company in the United States
Mission & History
Our “Artists Without Borders” exhibitions and events offer music, food and wine, with the opportunity to meet the artists.
Visit and experience outstanding art that transcends into a spectacular landscape of emotions, ideas and inspiration.
SoHo Galleries offers the very best of fine contemporary art a convenient location in the heart of Merida, Yucatan, Mexico.
Established in 2008, SoHo is named after the famous art district of New York City, and former home of owner, Adele Aguirre.
SoHo Galleries is where to discover contemporary art from a selection of exceptional global talent. Spotlighting emerging artists from Mexico and Cuba, SoHo also features extraordinary art from France, Canada, India and the U.S.A.
Passionate about art and design, Yesenia started in Soho 10 years ago and is currently serving as Director.
Yesenia, together with Adele, is in charge of the gallery's administration and curatorship, constantly continuing its preparation and alternating art with fashion, gastronomy, among other creative projects.
Every team has a “Renaissance Man,” and in SoHo, Aron has taken on the role of a fine and precise Swiss Army knife—a position that has made his work a must-have over the decade of existence of this innovative art space in Merida. For years, Aron has been generating creative materials for SoHo in the areas of graphic design and other media. In the same way, he supplements the events held in the gallery with his culinary talent, drawing inspiration and combining his love of art with gastronomy.
Part of the core SoHo team since its foundation, Miguel is the cornerstone of the gallery's operations, tirelessly supporting the logistics, management, maintenance and ongoing quality of the premises, as well as the maintenance of the spaces in the building and the care of both in-house and itinerant pieces. Therefore, he’s a key piece of all the exhibitions that have outfitted the walls of SoHo, and of those that will come in the future.
Pepe, SoHo’s newest member, is a musician and lover of the arts. His gentle spirit and love of people adds warmth to the gallery. Pepe’s extensive experience in customer service add so much to better clients experience at the gallery. Pepe is also fluent in Spanish and English.